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It all started with an idea that we could improve upon an American classic. Today, the Electra Cruiser has more than 25 years of refinement built in to enhance the riding experience with modern styling. The result is a less clunky, more ergonomic ride that features our patented Flat Foot Technology•. The single-speed Cruiser 1 is simplicity at its finest. It's right for you if... You appreciate the look of a classic beach cruiser, but don't mind extra comfort and modern styling. The Electra Cruiser is a simple, durable bike perfect for a sun-soaked ride on the boardwalk or cruising the streets to your favorite taco shop. The tech you get The single-speed Electra Cruiser 1 features a sturdy steel frame paired with alloy rims and stainless-steel spokes on RetroRunner tires. Custom swept back handlebars and coaster brakes make this an easy-to-use and comfortable ride. The final word Nothing compares to the comfort and style you find on an Electra Cruiser. We changed the game by moving the pedals forward, relaxing the angle of the seat and opening up the entire frame geometry. Our Cruisers are simple, fun and easy to ride. All you need to do is choose your favorite color and apply sunscreen. Why you'll love it - The beach cruiser was our first love. Its timeless style can transport you to a Southern California beach no matter where you are. - It features our patented Flat Foot Technology® for amazing comfort and control. - Cruise comfortably on 26" RetroRunner tires and an easy-to-use coaster brake. - Add a bell, basket, fenders or a surf rack to make the most of those long summer days.

Free your hands up for steering and stuff. - Mounts directly to the headset of your bicycle - 38.5W x 28.5L x 24H cm (Outside Diameter) - Maximum Laod Capacity; Up to 22LBS or 10KG - Designed to fit most 26" and 700c wheel Electra models - Includes mounting brackets for bikes with either a 1" or 1 1/8" - Headset

The Townie Go! 7D is the e-bike for everyone. It combines comfort and control with the power and fun of an e-bike. Now featuring a fully integrated battery with 3 levels of support, 27.5" tires and Electra's patented Flat Foot Technology. Go faster, farther, and funner for less than you thought possible. - The Townie Go! 7D features our patented Flat Foot Technology for ultimate comfort and control while riding. - Reach a top-assisted speed of 20 mph with support from the rear hub motor. - Monitor your level of power support and battery charge easily with the improved LED controller. - Turn your e-bike into a me-bike with a basket, bell or helmet. The e-ssentials, of course. - This Go! e-bike combines quality, comfort and value with Electra's signature style.

Just add sunshine and watch them grow. Electra's Sprocket 16" bikes are perfect for first time riders. Featuring Electra's signature style and quality as well as our patented Flat Foot Technology, kids will be riding until the street lights come on. Easy-to-remove training make this the perfect ride for kids ages 3 to 5 between 3' to 3' 10" tall. It's right for you if... You're looking for a well designed, quality bike for your little one that is built to last. These fun-sized bikes embody all of the energy, creativity, and explorative nature of being a kid. After all, the best memories are made on two wheels. The tech you get Comfort is key with Electra's Flat Foot Technology, Kraton grips, custom Selle Royal saddle, and front linear-pull brake with adjustable reach lever. Parents will love easy-to-remove training wheels, tires with Kevlar Guard casing to protect against flats and a rear coaster brake for a smooth stop. The final word There's almost no better feeling than watching your child ride their bike for the first time. And when you finally take the training wheels off? Forget about it. With Electra's legendary quality, style, comfort and control, the Sprocket will make your kid as happy as you are. Why you'll love it - Flat Foot Technology allows kids to sit upright and plant their feet flat on the ground without ever leaving the saddle, which means no tippy-toe stops and a wide view of the road so they can see what's coming. - Front alloy linear-pull brakes and a rear coaster brake with adjustable brake levers allow them to stop on a dime when they hear the ice cream truck. - Easy-to-remove training wheels that require no tools. - 16” tires with Kevlar Guard casing to protect against flats and keep them riding all day. - Designed as a universal, aluminum frame and built to last so this bike can be passed down to siblings. - Accessorize their new ride with a custom Electra bell or handlebar bag to carry all the necessities.

Simply elegant. Casually cool. As a beach cruiser should be. You can feel the Electra difference with our patented Flat Foot Technology®, adding a whole new level of comfort and control. With a range of 7 gears and linear pull brakes, the Cruiser 7D is ready to roll. It's right for you if... You enjoy the causal ride of a beach cruiser, but still appreciate quality, craftsmanship, and of course, style. The Cruiser 7D is the best of both worlds, offering plenty of gears to give you range beyond a quick ride around the block in flip flops. Not that there’s anything wrong with that. The tech you get The Cruiser 7D features a lightweight, aluminum frame, Shimano 7-speed gearing with a Revo Twist shifter and alloy linear pull brakes. Electra's patented Flat Foot Technology® provides an upright ride for comfort and control with the added cushion of balloon tires. The final word For comfort and style, nothing compares to an Electra Cruiser. We changed the game by moving the pedals forward, relaxing the angle of the seat and opening up the entire frame geometry. Our Cruisers are simple, fun and easy to ride. All you need to do is choose your favorite color and apply sunscreen. Why you'll love it - Get the classic look of a beach cruiser with added details that take it to the next level. - Comfort and control are key with Electra's patented Flat Foot Technology®. - The linear pull brakes and 7-speed drivetrain give you range and stability. - Add a bell, basket or a surf rack to make the most of those long summer days.

Ride smart. It's a no brainer. If you're going to rock a helmet on an Electra, rock an Electra on your helmet. Choose between awesome colors and graphics that fit your style. Electra helmets: Making messy hair cool since 2016. - Durable ABS hardshell for protection and EPS foam liner for security - Size small fits circumference 48cm - 54cm and hat sizes 6 1/2 - 6 3/4 - Size medium fits circumference 55cm - 58cm and hat sizes 6 7/8 - 7 1/4 - Size large fits circumference 59cm - 61cm and 7 3/8 - 7 5/8 - Small size generally fits children while medium and large sizes fit adults - Fit System: HB-80 - Pad Material: Moisture-wicking pads - Buckle Type: Standard buckle

A pair of Electra's Townie Aluminum Fenders on your ride will let you pedal even in less-than-ideal conditions. They're made from durable, low-maintenance aluminum and offer full coverage so you'll arrive squeaky clean. All mounting hardware is included for quick and easy installation.

The best thing to happen to handlebars since grips. - Easy to push lever creates friendly ringing sound - Fits standard bicycle handlebar - Includes attachment hardware

The Electra Cruiser 7D has everything you're looking for in a classic beach cruiser, and a little bit more. Infused with Electra's legendary style and patented Flat Foot Technology, the 7D offers a solid range of gears to handle any hills you may encounter on your way to the beach, your friend's house or around the neighborhood. It's right for you if... You value a high-quality, easy riding beach cruiser with an upright riding position and plenty of gears to get you to your destination comfortably and in style. The Cruiser 7D is built to withstand years of use. Choose from a variety of fun, fresh colors and get ready to turn some heads. The tech you get Patented Flat Foot Technology provides optimal comfort and control. The Shimano Tourney 7-speed with MEGARANGE gearing and Shimano Revo twist shifter allow for smooth and easy shifting. A sturdy cantilevered frame, alloy rims and stainless-steel spokes will keep you riding in style for years to come. The final word For comfort and style, nothing compares to an Electra Cruiser. We changed the game by moving the pedals forward, relaxing the angle of the seat and opening up the entire frame geometry. Our Cruisers are simple, fun and easy to ride. All you need to do is choose your favorite color and apply sunscreen. Why you'll love it - The Electra Cruiser 7D embodies the simplicity of the beach cruiser with enough additional gears to tackle some hills. - Features our patented Flat Foot Technology for amazing comfort and control. - Cruise comfortably on the boardwalk or bike path with 26" RetroRunner tires. - Add a bell, basket, fenders or a surf rack to make the most of those long summer days.

You’ve got places to go. The 7i is the reliable super commuter that will get you there. Explore the city's ups and downs with a 7-speed internal gear hub, fenders, rear rack and lightweight but sturdy alloy frame.

Electra's Seatpost Clamp w/Rack Mounts is the crucial link between your bike and your rear rack. It replaces the standard seatpost clamp to allow rack installation on bikes not originally fitted with rack eyelets.

The perfect way to say 'Hello.' Or 'hey there,' 'coming through,' and 'sup.' We've made ringing an art form. Choose from our unique graphics and bold colors. Let people know you’re coming through—and do it in style. - Easy-to-push lever creates friendly ringing sound - Fits standard bicycle handlebar - Includes attachment hardware - Mounting Location: Handlebar - Clamp: Universal - Material: 7075 Aluminum Alloy

This is your city. Ride like it. The Loft 7D is a lightweight commuter that puts the fun in functionality. 700c wheels and a foot-forward, upright riding position provide optimum speed, comfort and control. This modern-day classic is built to ride. It's lightweight. It's durable. It's comfortable and designed to handle the rigors of the streets. It's right for you if... You've got places to go. The Loft 7D is a reliable commuter that will get you there. This lightweight city bike won't break the bank and comes equipped with an alloy frame, 7-speed drivetrain and fenders to keep you dry. Explore the city's ups and downs while still looking stylish. The tech you get Designed with functional minimalism in mind, the clean lines and straight bars give it a nice, unaffected look. The Loft 7D features a lightweight but sturdy aluminum frame, Shimano 7-speed MEGARANGE gearing to tackle hills, alloy dual pivot caliper brakes and fast-rolling 700c wheels. The final word The Loft is a lightweight commuter bike that will go from apartment to espresso in two minutes flat. Big on fun, low on maintenance, this bike was made for the city and everything that comes with it. Nimble, lightweight and sure to turn heads, you'll always arrive in style on a Loft 7D. Why you'll love it - Choose the frame geometry that's right for you: step-over or step-thru, with a lower standover height for easy on and off maneuverability. - The foot-forward, upright riding position provide optimum speed, comfort and control. - Choose from a variety of colors. - Customize your Loft and make it your own. Add a front basket for storage, a bell so they hear you coming and cup holder for your morning coffee. - Top it off with an Electra helmet and arrive fashionably safe.

This modern day classic is built to ride. It’s lightweight. It’s durable. It’s comfortable. The wide range gearing is perfect for everything from the bike path to beer runs. The 7D comes equipped with an alloy frame, 7-speed drivetrain and fenders for all-weather riding. - Lightweight 6061-T6 aluminum frame - Shimano Acera 7-speed w/Megarange gearing - Shimano Revo twist shifter - Painted alloy fenders - Sealed cartridge bottom bracket - Alloy crankset w/44t alloy chainring and guard - Alloy dual pivot caliper brakes - Double-wall alloy rims - 700 X 35C tires

Rack 'em up! - Add carrying capacity while looking stylish. - Perfect for hauling your favorite belongings. Product details - Compatible with MIK accessories - Alloy heavy-duty 12mm diameter bars - Carrying capacity up to 25kg or 55lbs. - Stainless steel hardware included - Rear rack designed to be compatible with Electra Vale models

The Loft Go! 7D is a lightweight e-bike that elevates your daily commute. With a simple and intuitive e-system and 7 speeds, it provides the range needed to take you to the edge of your city and everywhere in between. This modern-day classic was designed with both versatility and style in mind for rides to your neighborhood record store or corner bodega. It's right for you if... You're ready to finally ditch your car and turn every day into an adventure on two wheels. The Loft Go! 7D is as easy to use as it is fun to ride. With a fully-integrated battery, fenders, and lights, this stylish electric bike is the perfect accessory to urban life. The tech you get The Electra E-bike System provides confidence and control through three modes of power support with a rear hub motor and is paired with a 7-speed derailleur for added range. Wider 700x40c tires are complemented by flat-mount disc brakes that allow you to stop quickly and safely. The final word A comfortable, open-frame geometry makes navigating bike lanes and back alleys easy and enjoyable. Combine that with Electra's unique style and let yourself plug into your city like never before. To complete the look and add extra functionality, accessorize your Loft Go! 7D with a bell, bag or rack. Why you'll love it - Reach a top-assisted speed of 20 mph with support from the rear hub motor. - A fully-integrated 250Wh battery provides a range up to 40 miles. - Monitor your level of power support and battery charge easily with the LED controller. - The 7-speed derailleur adds extra range for getting uptown and back downtown. - Turn your e-bike into a me-bike by adding accessories from our Fern collection, or choose from our e-ssentials.

Shibori Go! takes inspiration from the ancient Japanese technique of indigo pigment dying. This e-bike features images of fabric created in Shibori style, which is similar to tie-dye where fabric is bunched and stitched to create intricate designs. Patchwork patterns and elements can be found on the fenders, frame and chainguard, as well as a custom bell. The designs are complimented by a crisp white to indigo fade on the frame making this a truly stunning bike. - Features our patented Flat Foot Technology for ultimate comfort and control. - Reach a top-assisted speed of 20 mph with support from the rear hub motor. - Monitor your level of power support and battery charge easily with the LED controller. - Custom embossed saddle, grips and matching bell make this e-bike as unique as you. - The artwork on this bike is authentic Shibori dyes created by one of our designers.

Rack 'em! Designed to complement the clean lines of the Townie collection, the Townie rear rack adds utility while still looking great. - Original equipment replacement rear racks for Electra Townie Commute bikes - Color-matched for direct compatibility - Compatible with the Bontrager Interchange system - Max load rating is 55lbs (25kg) - Size: 700c - Material: Aluminum

Functional. Fashionable. Fenders. No one wants that wet stripe on their back. Keep yourself and your gear clean and dry with a stylish fender. Details: - Fenders intended for warranty and service use. - Original equipment replacement fenders for Electra bikes - Color matched for direct compatibility - Sold in pairs - Includes struts

THINK FASTEST: The Epic World Cup is the fastest XC race bike in the world on smooth to moderately technical courses thanks to its unmatched combination of efficiency, control, and lightweight. World Champ Christopher Blevins said it best, "This thing gives me everything I could want from a hardtail, plus the control and capability of full suspension". All it took to create this speed machine was a totally integrated development approach, inventing a radical new shock, and four decades of off-road winning experience. FRAME OF REFERENCE: To deliver maximum speed through ruthlessly efficient power transfer and precision handling, our engineering team set and achieved new standards in torsional rigidity and BB stiffness. This feat required an integrated development approach that merged a structurally superior double diamond layout with its shock cradled inside the top tube and finished off with the most sophisticated composite layup in Specialized history. SHOCKINGLY FAST: The Specialized Ride Dynamics team conceived of and invented a revolutionary shock technology for the Epic World Cup that gives the rider the efficiency and snappy response of a hardtail PLUS the control, capability, and momentum-carrying of full suspension—all with a simple setup. Co-developed with RockShox, the SID Deluxe WCID shock utilizes a unique independently adjustable positive and negative air springs to deliver the sought-after hardtail "snap", combined with terrain-devouring forgiveness, and the ability to easily personalize set-up for a specific course or tune for rider preference and feel. Set it firm and it rides like a hardtail or open it up and you have a chunk-squashing ripper. But you aren't just limited to "open and closed," the simple nature of its setup allows the rider to set on a spectrum of firm to soft. PUNCHING ABOVE ITS CATEGORY: The Epic World Cup's 75mm of rear travel delivers control and capability of a much longer travel bike. Because it's designed to be ridden at or close to topped-out, it yields the same positive travel as a 100mm travel bike set up with 25% sag. To further optimize suspension performance, the Specialized Ride Dynamics team tuned the spring-rate to be relatively flat through the mid-stroke to handle the majority of bump forces like a longer travel bike. Due to its large size, the custom Mega Jounce Bumper is an "industry first" and plays a crucial role in smoothly managing bottom-out on the biggest impacts. HAVE WE LOST OUR MINDS? SORT OF: While the new, and groundbreaking SID Deluxe WCID shock provides the unique blend of support and compliance in the rear, the BRAIN is still alive and well in the fork. Its Position-Sensitive technology allows riders to sag into the fork 15mm for a balanced ride, providing supple small bump compliance and a firm pedaling platform without the need for a remote lockout or levers to flip. THE WEIGHT IS OVER: With a frame weight of just 1,915 grams (painted with shock and all hardware), the Epic World Cup edges out the lightest of competitors. This translates to faster acceleration, more efficiently climbing, and more agile handling. And all of that adds up to speed. We achieved the featherweight and monster stiffness of the Epic WC by applying what we learned in the development of our Aethos, the lightest production road frame ever made, specifically the advanced composite layup and tube shapes. - The all-new Epic World Cup frame features Ride Dynamics Developed suspension technology and 75mm of optimized rear wheel travel. Thanks to its shock technology, Epic World Cup delivers unmatched pedal efficiency and is ready for the roughest descents you can throw at it–no lockout switches required. - SRAM GX transmission builds on what top riders need in shifting performance and robustness, making it perfectly matched for the brutal demands of modern cross-country racing. - An all-new SID SL BRAIN fork provides 110mm of bump-muting performance while discerning inputs from the ground or rider to provide ultimate efficiency. - Descending from a long World Cup lineage, hand-built Roval Control carbon wheels feature a modern 29mm internal-width hookless rim–maximizing strength, ride quality, and durability–while keeping weight to a minimum.

- ProComfor chamois designed for women and made with carbon thread for increased air transmission - Lightweight, breathable, and moisture-wicking TransTextura compression fabric - Flat seams for maximum stretch - Breathable and supportive mesh back fabric - Non-slip silicone grip leg opening - High-visibility reflective accents - Liv Race Fit - Powered by CUORE

- Ultra-lightweight TransTextura fabric - Bi-elastic, breathable fabric in the chest area - Effective air circulation - Backward shifted side panels for an improved fit - Aerodynamic shoulder and arm cut - Stylish low-cut neck - High-visibility reflective accents - Full-length zipper - 3 rear storage pockets - Liv Race Fit - Powered by CUORE

Get back on the bike with a genuine replacement wheel. When it's time to tune up your ride, Electra replacement wheels have you covered. PRODUCT DETAILS - Original replacement wheels for Electra bikes - Does not include skewer, reflector, rim strip, valve, or owner's manual - Tire and tube available separately - Wheels shipped as photographed

Whether you find yourself in the gym sweatin' in spin class or out on the open road, our Women's Remix Road shoes are here to provide ample performance and comfort. They're loaded to the gills with comfortable, performance-enhancing Body Geometry features, and they also have highly breathable upper and easy-to-use laces. Consider them a simple, no-nonsense footwear solution to your active lifestyle. - Body Geometry sole construction and footbeds are ergonomically designed and scientifically tested to boost power, increase efficiency, and reduce chance of injury by optimizing hip, knee, and foot alignment. - Welded mesh & TPU upper provides high levels of breathability and supple comfort. It also equates to less stitching and seams against the foot, so you won't experience irritation or chafing. - Laces were used over buckles for a nearly infinite level of fit customization. - Two-bolt system fits SPD and all mountain pedals, making them perfect for spin class and road riding. - Rubber outsole is walkable and helps prevent slipping. - Standard Fit for on-bike support and all-day comfort. - Approx. weight: 275g (1/2 pair, Size 39)

The perfect way to say 'Hello.' Or 'hey there,' 'coming through,' and 'sup.' We've made ringing an art form. Choose from our unique graphics and bold colors. Let people know you’re coming through—and do it in style. - Easy-to-push lever creates friendly ringing sound - Fits standard bicycle handlebar - Includes attachment hardware - Mounting Location: Handlebar - Clamp: Universal - Material: 7075 Aluminum Alloy

A bicycle bell with a quality sound is how you say hello in Electra. - Easy to push lever creates a friendly ringing sound - Fits standard bicycle handlebar - Includes attachment hardware

This bike basket was designed to make two things extremely easy: reducing waste in our oceans while carrying your books, blanket or BBQ sandwich. - Made using 1 pound of reclaimed ocean plastic - Attaches via snap-on bracket - Easily remove to carry your stuff off two wheels - 27 liters of carrying capacity Specifications: - Dimensions: 44.5cm (l) x 18cm (w) x 34.3cm (h) - Basket type: Front or rear basket - Weight capacity: 11 lbs (5 kg) - Attachment: Hook and loop strap - Includes hardware - Material Ocean Recycled Plastic (ORP) - Weight: 600g

- Electric repair stand is not just powerful, but also smart. It features endless height adjust, but it can also lift or descend a bike automatically with a push of a button. It also stops on its own when bike reaches the ground. - Endless height adjust, travel adjust limiters, internal routed cables - Equipped with Master shop repair clamp 1693.1M - Secures directly to the floor or on a heavy-duty metal fixed plate - Measurement: W750xL750xH2072 mm - Weight: 106 kg (with a steel fixed plate) - Load capacity: 400N (40kg)

Functional. Fashionable. Fenders. No one wants that wet stripe on their back. Keep yourself and your gear clean and dry with a stylish fender. Details; - Fenders intended for warranty and service use. - Original equipment replacement fenders for Electra bikes - Color matched for direct compatibility - Sold in pairs - Includes struts

Get back on the road with a genuine replacement fork for Electra Townie Commute bikes. Color matched for direct compatibility.